Producing video is one thing, and creating optimised video content is another. There has been an upsurge in videos in recent years. In 2020, 96% of consumers increased their video consumption, urging marketers to make more videos for brand promotion.
It was already predicted that by 2022, videos would make up 82% of all consumer internet traffic, 15 times higher than it was in 2017. Internet traffic, or SEO, is thus directly proportional to the quality of videos. All social media apps want to increase their own watch time or the overall internet traffic they generate, and the best way to do that is to display the best videos on their display pages.
So, if you are someone looking to improve your SEO (search engine optimisation), you have come to the right place.
Here are some of the best ways to fast rank videos using video SEO to enhance your video content.
8 Pragmatic tips to fast rank videos higher with video SEO
With increased SEO, the chances of your video being visible under a search engine become higher. Here are eight pragmatic tips that video creators must follow to ensure their videos rank higher with SEO.
1. Keep it relevant
For example, shorts or reels are preferred video types these days, so short-form content has more chances to get internet traffic than other videos. So, keep your information topical so that people on the internet can relate better. By aligning yourself with the trending content, you will create relevant videos. It will increase your SEO. People, in general, will like to search for your videos compared to others for the very fact that you remain relevant.
But to remain relevant, it is essential to look up the content on all social media platforms and their corresponding preferred video types. For example, short-form videos work best on Instagram, while youtube is great for long-form videos. This means ensuring that the video content adheres to the time limit of the target social media platform. So, make sure to possess a good video trimmer as it will be required when switching from one platform to another, e.g., you may like to put teaser shorts of clips of your video on Twitter or Instagram.
This will further help you to create video content that looks cohesive and customised according to the target platform.
We will list the various video types to help you enhance your video content and generate more Internet traffic.
2. Create demo videos
In a study done by Wyzowl, it was revealed that 69% of consumers prefer watching short-video type demos because it allows the products to speak for themselves. In addition, it gives more exposure to the products along with more credibility and authenticity.
3. Create animated explainer videos
These are videos in which animation and characterisation are involved in explaining the content of the videos. These types of videos are captivating and engaging. They are great at simplifying intricate things. Compared to blogs, and articles, it is less lengthy and gives the same information quickly. For example, a business model is more appealing when explained through animation and characterisation than plain blog articles.
4. Create testimonial videos
Testimonial videos include customers who talk about how a product of a particular brand has helped solve their problems and how efficient and effective it turned out for them. These types of videos are used by big marketing companies all over social media and even on television. These videos help in increasing your sales and engagement. It allows people to build more trust in you and your products. A common example could be a customer using diet products and demonstrating how much weight they lost.
5. Produce how-to videos
Tutorials have become the most effective video type for marketers. It helps in breaking down heavy information in a light way, which allows your target audience to grasp your brand and whatever it is you are presenting. They allow you to explain what your business, channel, or course will offer by breaking it into many short steps. They turn out to be very effective in videos on recipes, some technical topics related to quantum mechanics or even elementary science, or in videos like how to create software programming, etc.
This type of video can generate huge SEO: the more traffic, the better chances of closing more deals.
6. Make live videos
Live videos have become more prevalent due to podcasts on various social media platforms. They allow direct interaction with the audience. They are also used for actual demonstrations of marketing products. Marketers, content creators, celebs, etc., use this type of video. A traditional culture video is a good example of showing the fun side of you and your crew members.
7. Make videos about your company's culture
These videos promote your business culture and let your audience understand what you're about. This is done in various ways, like monthly updates, behind-the-scenes footage, testimonials, etc. It helps create more engagement and a lasting impression on your potential audience.
8. Create Webinars
Webinars are online gatherings or large conferences, a sort of online seminar where people from all over the globe sharing common projects and interests come together on a single platform. The audiences highly anticipate these webinars. This comes as an opportunity to see business icons sharing the same stage for the first time. It also leads to many surprises. Some marketers have unexpectedly launched their products in such webinars. A good example is Steve Jobs launching the first iPhone in 2007.
Global webinars effectively generate sales, brand awareness, engagement, and SEO. We assure you that this will enhance your video content and generate massive internet traffic if you follow these eight steps.