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Discover 15 Ahrefs Alternatives: Free & Paid Tools

  • Writer: Dhruv Nimbark
    Dhruv Nimbark
  • Jun 19
  • 14 min read

Key Highlights

  • Discover the best Ahrefs alternatives to simplify SEO tasks like keyword research, backlink analysis, and competitor insights.

  • Access SEO tools with both free plans and paid subscriptions for businesses of all sizes.

  • Boost your organic traffic with powerful keyword research tools and rank trackers.

  • Learn about platforms with user-friendly interfaces and similar features to Ahrefs for better value.

  • Explore SEO features like data accuracy, search volume metrics, and project management without breaking the bank.


Now, let’s dive into the world of Ahrefs alternatives with a detailed comparison of these incredible tools.

15 Ahrefs Alternatives: Free & Paid Tools

Introduction

Have you ever felt held back by your current SEO software or thought there could be a better choice for you out there? If you are working on keyword research, making strong SEO content, or trying to grow your content marketing plans, you need to have the right tool. That is really important to do well online. I looked at Ahrefs’ pricing and the things it cannot do.


Then, I put together this in-depth guide for you to help find tools that can fit what you need. Now, let’s see what some of the best options on the market are.


Explore 15 Ahrefs Alternatives: Free & Paid SEO Tools

Choosing the best Ahrefs alternative can be tough, but it does not need to feel like too much. You will find both free alternatives and paid plans with lots of features, so there is something for all. If you need complete SEO tools, want to track keywords well, or want simple tools for content creation, these choices will help.


From all-in-one tools like Semrush to platforms focused on one area like Majestic, let’s see how they can fit different needs. They work well for all kinds of jobs in SEO, making them good for both businesses and seo professionals.


1. Semrush – Leading All-in-One SEO Suite

If you want a strong tool, Semrush can be your top pick. This platform gives you more than 55 SEO tools. You get help with things like traffic analytics, content marketing, and handling your social media work. The Keyword Magic Tool is great because it can give you a huge list of keyword ideas when you enter just one word.


You will see that Semrush is different from Ahrefs. It is made for both content creators and seo professionals. The SEO kit and the reports are full of useful info. Tools like search intent checking and keyword grouping help you make the right plan for your work.


Still, the Semrush Pro Plan will cost you $139.95 each month. This might be a bit much if you run a small business. The good thing is that you get a 14-day free trial. This way, you can use all the features and decide if you want to pay for it or not. It is clear that Semrush is a top pick when you look for great Ahrefs alternatives. It gives you more to do and try when you are doing seo tasks.


2. Moz Pro – Trusted SEO Software for Comprehensive Analysis

Moz Pro is a steady pick for people who want to boost organic search results without spending too much. The tool gives you a keyword explorer that lets you see things like search volume, how hard a keyword is, and the organic click-through rates (CTR). That makes this seo software a trusted choice.


Moz Pro stands out because it comes with options that help small businesses. The $49/month plan works well for those who do not want to spend a lot. Unlike some other tools like Ahrefs, Moz Pro gives you 10 free queries. You can use them to help with link building and project management. You can also check your keyword rankings without any extra cost.


The tool might not give all the advanced facts that others show, like search intent, but the interface is simple and easy for beginners. If you want to find out monthly search volume and work on small business marketing strategies, Moz Pro can be a solid alternative you can trust.


3. SE Ranking – Affordable Full-Stack SEO Platform

Are you looking for an SEO tool that is affordable and works well? SE Ranking is a good choice. You get features like a keyword rank tracker, competitor analysis tools, and search engine data. The prices start at $52 each month if you pay for a year.


SE Ranking does something different than Ahrefs. It connects with social media, so it is great for content creators who work on platforms like Twitter. You get detailed reports, and these give you facts about data accuracy when you track keywords and backlinks. The pricing plan is flexible, so it works for small businesses or larger ones.


At first, SE Ranking’s interface can be cluttered, and you may need a short time to learn it. But the tools in it help small businesses and SEO professionals as well. SE Ranking is a great alternative to others and helps you with many SEO tasks that you need to do.


4. Mangools – User-Friendly SEO Toolset for Beginners

Mangools is great for people who are just starting out. The user interface is easy to use, and the tools are made for keyword data and looking at how hard it will be to rank. The keyword research tool can help you find out what people are searching for and see which pages do the best for your competitors.


Mangools works well for small businesses, but it doesn't have as many keywords in its database as Ahrefs. Mangools has six billion keywords, while Ahrefs has 9.5 billion. Mangools does have a free plan, so if you are new and want to explore keyword research and search intent, you can do so without spending too much money.


Prices start at $29.90 a month if you pay for the year and only need one website. If you want to work on more websites, you can look at the $89.90 agency plan. Mangools gives you many seo features for a good price, so it is a solid alternative if you have some specific needs.


5. Serpstat – Versatile SEO and PPC Competitor Research

Serpstat is the one to use if you want the best competitor analysis tools and PPC features. The tool shows search volume numbers and keyword rankings to give you what you need for organic traffic or paid ad plans.


What stands out is its AI. It helps make content, which is good for content creators, as it makes tasks much easier. It starts at $59 each month. This paid plan gives better value, because it is for people who need data accuracy and like dashboards that you can understand quickly.


But, there is one thing to watch for. Serpstat’s volume metrics come from Google Ads, so these numbers may not help if you use the keyword explorer to find ideas for free search results. Even so, with strong PPC and seo features, it is still a great alternative.


6. Ubersuggest – Budget-Friendly Keyword & Site Analysis

Designed by Neil Patel, Ubersuggest is known for being a good and low-cost choice when it comes to seo tools. It brings value by offering strong help with keywords and checking your site’s health. With a free trial, it’s good for people who want to look at SEO before making a big money commitment.


If you need to get keyword ideas, check out monthly search volume, or see what backlinks you have, Ubersuggest makes key SEO work simple. The tool’s easy-to-use seo features, including content updates and deep site analysis, are just right for new seo professionals.


Some of its numbers may seem higher when you compare them to what you see in Google Search Console. Still, at just $29 a month, the price feels right for small businesses that do not want to spend too much. For those searching for a free alternative or a great Ahrefs alternative, Ubersuggest stands out for new users who want good results while saving money.


7. SpyFu – In-Depth Competitor Keyword Research

SpyFu is a tool that helps you do deep competitor keyword research. It has some unique features that let you see what keywords your competitors are bidding on and which ones they rank for on their own. You can look at the search volume and keyword difficulty for each word.


This helps you know what works for others, so you can make your own content marketing plan better. The user interface in SpyFu is easy to use and makes it simple for SEO professionals to find new keyword ideas. This way, you can get more organic traffic and build a good search intent plan for your site.


8. Majestic – Dedicated Backlink Analysis Tool

Majestic is a tool made for backlink analysis. It helps you get deep insights into your link profile and also see what your competitors are doing. You can use its unique features like Trust Flow and Citation Flow. These help you see the quality of your backlinks better.


The large link database lets seo professionals do a careful competitor analysis. This helps uncover new link-building chances. It is simple to use, which makes it good for content marketers and small businesses. They can get their seo tasks done faster and with more accuracy.


9. Raven Tools – Powerful Reports & Site Audits

Raven Tools is a good choice for SEO professionals who want clear reports and deep site checks. The interface is easy to use. It makes project management simple. Marketers can quickly study competitors and find real ways to improve.


The platform comes with a keyword rank tracker and other strong SEO features that show your top pages. There is a focus on data accuracy. The tool fits the needs of small businesses and content creators, too, so the platform is a solid alternative for anyone who wants rich keyword research and to track site performance. It is a tool you should look at if you need detailed analytics.


10. SEO PowerSuite – Desktop-Based SEO Toolkit

SEO PowerSuite is a strong desktop SEO toolkit made for SEO professionals. The toolkit comes with a set of unique features. These help to handle keyword research, do full site audits, and look at what the competition is doing.


So, you can improve your digital marketing plan with it. The user interface is clear and easy to use. You can quickly move through tools like the rank tracker, backlink analysis, and reports.


This toolkit has a free version. It works well for different people and all kinds of needs. SEO PowerSuite is a solid alternative if you want to get more organic traffic. It helps make your search engine work much better.


11. SurferSEO – Content Optimization & SERP Analyzer

SurferSEO helps with content marketing by giving users advanced tools for content optimization and SERP analysis. The keyword research tool looks at page setup and keyword density, helping SEO professionals move up in search results.


The user interface is easy to use, making it simple to find related keyword ideas and see what content works best. Some unique features, such as the Content Editor, give useful tips to content creators. These help you get more organic traffic and better engagement.


12. WooRank – Website Review & Competitive Analysis

Woorank is a great tool for anyone doing website reviews and looking for an edge in competitive analysis. It has a simple user interface, so even complex data is easy to see and use. SEO professionals find it helpful because it has unique features for checking website performance, organic traffic, and keyword rankings.


The thorough reports show users what needs to be fixed and help them track their progress over time. It also gives access to different SEO features, including technical audits and social media analysis. This makes it a strong choice for any business wanting to build up its online presence.


13. ProRankTracker – Precise Rank Tracking Solution

The easy-to-use design of ProRankTracker helps SEO professionals keep track of keyword rankings without trouble. The tool lets you watch how your keywords move up or down in many search engines each day. This helps you see which changes affect your organic traffic. With tools made for looking at competitors, you can see how your target keywords are doing.


This can help you make better plans to get ahead. The platform can also make detailed reports for you. It is a good pick for anyone working in digital marketing. With these reports, you can always know where your keyword rankings and search visibility stand.


14. Monitor Backlinks – Automated Link Monitoring

Automated link monitoring tools help seo professionals easily keep track of backlinks. With these tools, you save time and can focus on more important work. They watch the health of your links, let you know if a backlink is lost, or if something needs your attention.


This keeps your link profiles strong. It also helps make your link building better and improves your search results, especially your organic search results. The tools often come with real-time alerts and clear reports. These can help you learn about what your competitors are doing, and also help keep your site’s authority and visibility high.


15. OpenLinkProfiler – Free Backlink Checker

OpenLinkProfiler is a great free backlink checker that gives a lot of value to people who want to improve their SEO strategy. The interface is simple to use, so you can check your backlink profile easily. You can see recent backlinks, check how healthy your profile is, and find links that your competitors use.


The tool gives link data without needing a paid plan, so that makes it a great alternative for both beginners and experienced SEO professionals who want to work on their link building.


Comparing the Top Ahrefs Alternatives for US Businesses

Finding your way through the big world of the best Ahrefs alternatives can be hard for US businesses. Some tools, like Semrush and Moz Pro, offer strong seo tools. You get keyword tracking and backlink checkers in these packages, and the prices can change to fit your needs.


When you look at Ahrefs’ Starter Plan at $29, you see that SE Ranking’s Business plan costs $207.20, and the Semrush Pro Plan is $139.95. Both give you options for different types of work. If you want better value, think about things like competitor analysis tools and annual subscriptions. Find the plan that fits what you need, so you can grow in the best way possible.


Key Features to Consider When Choosing a Tool

Choosing the right SEO tools means you need to look at some key things:

  • SEO features: Make sure the tools you pick give you a mix of things to use, like project management and social media marketing.

  • Data accuracy: Pick the ones with trustworthy keyword explorer results and good search engine stats.

  • User interface: A good and easy-to-use screen is very important for small businesses.

  • User seats: If you have a large team, make sure everyone can use the tool.

  • Pricing plans: Check if a free plan or a paid plan will give you better value for your money.


Some tools, like Moz Pro, are great for keyword data. Others, like Semrush, let you work with both SEO and PPC. Picking the best mix between what the tool can do and how much it costs is key now.


Pricing Comparison: Free vs. Paid Options

Many seo tools have free and paid plans to help you with different needs. Free plans usually give you the basic features for keyword research and checking backlinks. But, these plans may not give the best data accuracy, search volume details, or let you add many projects.


Paid plans offer more. You can get full competitor analysis, better project management, and see traffic analytics easily. One can say that paid tools can give better value, especially for seo professionals who want deeper insights for their digital marketing work. These paid plans help you track ranking performance, see what others do, and use advanced features that are not in the free plans.


Ease of Use and Customer Support Insights

Easy-to-use interfaces are key for any SEO software. They help both new and experienced users get started. The easy menus, simple dashboards, and smooth setup make the whole thing better.


Strong customer support is very important too. If you can get help fast by live chat, email, or the help section, you will feel good about using it. Good options also have lessons and online classes. These teach people how to get the most out of the seo software. When you have all these things, it makes keyword research easier and helps you run campaigns well.


Specialized Use Cases for Ahrefs Alternatives

There are many tools that those who work in SEO use instead of Ahrefs. Some of these tools focus on different features to help with tasks that are important to people working in this field.


For example, Moz Pro and SE Ranking are good for keyword research. These tools help you find target keywords and give you useful info, like search volume and how hard it will be to rank for them. There are also rank trackers that show where your keywords are in the search results.


If you want to learn more from your top rivals or get more organic traffic, there are tools just for backlink analysis as well. With these choices, it is easier for a business to pick the right tool that fits what they want to do.


Best Tools for Keyword Research

Finding the best tools for keyword research can really help with your content marketing plans. Tools like SEMrush and Moz Pro have good features. These let SEO professionals get important keyword data, such as search volume and keyword difficulty.


The keyword magic tool and Google Keyword Planner also show related keyword ideas and search intent. Using these tools can help you get better organic search results and bring more people to your site. Taking time for keyword research gives the base you need for digital marketing and good search results.


Top Picks for Backlink Analysis

Backlink analysis is very important if you want to understand your website’s strength and improve your SEO strategies.


Tools like Majestic help SEO professionals see all parts of their link profiles. This lets them know what is good and what needs work when building links. Raven Tools is also a good choice for this.


It has a lot of backlink data and brings together many reporting features. This makes it easier for you to handle your SEO tasks. If you want to get useful insights about your competitors, SEO software such as Moz Pro can show where their backlinks come from. Seeing these backlink sources lets you plan better and helps you get more organic traffic.


Tools Focused on Rank Tracking

There are several tools that do well as a rank tracker, and each one has unique features that fit different needs. SE Ranking has a user interface that is easy to use. It also has strong keyword rank tracker tools. This means you can keep an eye on keyword rankings on many search engines with no trouble. With this, digital marketers who want data accuracy can find SE Ranking to be a solid alternative.


Moz Pro is another tool that stands out. It helps track keyword rankings and also shows details about search intent. These features help users get new insights. This makes it easier for people to do different SEO tasks that boost organic traffic in the best way.


What unique features do some Ahrefs alternatives offer that Ahrefs does not?

Some Ahrefs alternatives provide unique features such as advanced competitor analysis, customizable reporting templates, real-time site audits, and social media tracking. These tools can offer different insights that may better fit specific marketing strategies, enabling users to optimize their SEO efforts beyond what Ahrefs typically provides.


Conclusion

Choosing the right tool is important when it comes to improving your digital marketing. There are many Ahrefs alternatives that focus on different needs, like easy project management or advanced SEO features. Some of these tools are simple to use, and each one has something special to offer.


It does not matter if you are running a small business or if you work in SEO. When you know what every tool can do, you will make better choices. Trying out these other options can help you get better search rankings, more organic traffic, and a smoother way to handle your projects.


In the end, these tools help you deal with the tough parts of being seen online.




FAQ For Ahrefs Alternative


What is the best free alternative to Ahrefs?

The best free alternative to Ahrefs is Ubersuggest. You can use it to get keyword ideas, check backlinks, and see important SEO insights at no cost. It is easy to use and gives people the main data they need for good online marketing. This tool is a great pick for those who want to save money and still get some helpful information.


How do Semrush and Ahrefs compare for US users?

When you look at Semrush and Ahrefs for people in the US, you can see that both work well for keyword research and checking backlinks. But Semrush comes with more SEO features overall. Ahrefs, on the other hand, is strong when it comes to detailed backlink information. So, picking one really depends on what you want and need from a tool.


Can I rely on free SEO tools for comprehensive site analysis?

Free SEO tools are good if you want to get some ideas about your site. But they do not give you all the things that paid seo tools have. If you want a full check of your site, it is a good idea to use both free and paid seo tools. This mix can help you save money and get more features. It also lets you get the most from your site's performance.


Which Ahrefs alternative is most suitable for small businesses?

For small businesses, tools like Moz, Ubersuggest, and SpyFu give you affordable ways to do keyword research and look at what others in your field are doing. These tools are simple to use. You can get helpful information from them without paying lots of money for higher-priced services. This is good for small businesses that want to grow.

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