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Wix SEO Mistakes Guide [By 10+ Years of Wix SEO Expert]

In the ever-evolving world of SEO, it's crucial to stay ahead of the game to ensure your website ranks well on search engines like Google. In 2024, Wix users should be wary of common SEO mistakes that can hinder their site's performance. I have been doing Wix SEO for over 10+ Years and have delivered more than 300+ Projects to date in Wix Design, Wix SEO, and SEO Audit Services.

By avoiding these common Wix SEO mistakes and staying informed on best practices, you can optimize your website for success.

Wix SEO Mistakes Guide | By 10+ Years of Wix SEO Expert

Favicon - 

A favicon, short for "favorite icon," is a small icon associated with a particular website or webpage. It is typically displayed in the browser tab or next to the site's name in bookmarks to help users easily identify and navigate to the site. Favicons not only enhance the visual appeal of a website but also help in branding and providing a cohesive user experience.

Why You Need a Specific Favicon?
Upload Your Specific Favicon To Stand Out From Competition

Designing a unique and recognizable favicon can contribute to establishing a strong online presence and making your website more memorable to visitors. Including a favicon is considered good practice in web design and can add a professional touch to your site.

No Proper Hero Section with H1 Tag -

Having a proper hero section with an H1 tag is crucial for website design and user experience. The hero section is the first thing visitors see when they land on a webpage, so it should clearly communicate the main message or purpose of the site.

H1 Tag with Proper Hero Section
Example of Hero Section With Proper H1 Tag & Call to Action

By using an H1 tag in the hero section, you not only improve SEO but also provide structure and hierarchy to your content. An H1 tag helps search engines understand the importance of the text, which can positively impact your website's ranking. Therefore, ensuring a well-designed hero section with an H1 tag is essential for creating a visually appealing and user-friendly website that performs well in search results.

Thin Contents -

Thin content refers to web pages that lack substantive or valuable information for users. These pages typically offer little to no unique content, are often filled with ads, and provide a poor user experience. Search engines like Google prioritize high-quality, informative content that adds value to users, so thin content can negatively impact a website's search engine rankings.

Example of Thin Content | No Headings or Texts
Example of Thin Content | No Headings or Texts

Thin Content Example
Thin Content Example

To avoid thin content issues, website owners should focus on creating in-depth, relevant, and engaging content that meets the needs of their target audience. By providing valuable information, websites can improve user experience, increase organic traffic, and enhance their overall online presence.

Not Using H2 Tags -

Not using H2 tags in your HTML markup means missing out on an important element for structuring your content. H2 tags help to organize and prioritize information on your webpage, making it easier for both users and search engines to understand the hierarchy and relevance of different sections. By incorporating H2 tags effectively, you can improve the readability and accessibility of your content, which ultimately enhances the overall user experience.

H2 Tag Setup for SEO
H2 Tag Setup for SEO

Remember, utilizing H2 tags is not just about aesthetics; it's a fundamental aspect of web design that contributes to better organization and navigation on your website.

SEO-Friendly URL -

An SEO-friendly URL is a web address that is designed to be easy for both users and search engines to understand. These URLs are typically short, descriptive, and contain relevant keywords that indicate the content of the page. By using clear and concise URLs, website owners can improve their site's visibility in search engine results pages (SERPs) and make it easier for users to navigate their site.

For example, is a bad URL, while is a good one.

Including targeted keywords in the URL can also help search engines better understand the context of the page's content, which can lead to higher rankings. Overall, optimizing URLs for SEO is an important aspect of on-page optimization that can have a significant impact on a website's overall search engine performance.

Alt Image Tags -

Alt image tags, also known as alt attributes or alt text, are important elements in web design and accessibility. These tags provide descriptive text for images on a website, which is especially valuable for individuals who use screen readers or have limited internet bandwidth. Alt image tags not only improve the user experience by providing context for images but also play a crucial role in search engine optimization (SEO) by helping search engines understand the content of the images. 

Alt Image Tags Example
Alt Image Tags Example

Including relevant keywords in alt-image tags can boost the visibility of a website in search engine results from pages. Therefore, incorporating alt-image tags is essential for creating accessible and SEO-friendly websites.

No Page Internal Linking -

Page internal linking is a crucial aspect of website optimization that involves connecting different pages within the same website through hyperlinks. By strategically placing internal links throughout a website, users can easily navigate between related content, which not only enhances their browsing experience but also helps search engines understand the structure and hierarchy of the site.

Internal Page Linking in Wix Example
Internal Page Linking in Wix Example

Internal linking plays a significant role in distributing link equity across various pages, improving overall site visibility and SEO performance. It also encourages users to explore more pages on the website, increasing engagement and reducing bounce rates. When done effectively, internal linking can boost organic traffic, improve user retention, and ultimately contribute to the overall success of a website.

Meta Title Over 60 Characters - 

Meta titles that exceed 60 characters risk being truncated in search engine results, potentially affecting click-through rates. A concise and descriptive meta title is crucial for attracting users to your website.

By keeping your meta title under 60 characters, you can ensure that it displays fully in search results, maximizing its impact and relevance to potential visitors. Remember to include relevant keywords and key information about the page to entice users to click through and explore your content further.

Meta Description over 165 Characters - 

Meta descriptions are HTML attributes that provide concise summaries of webpage content. While the recommended length for meta descriptions is under 165 characters to ensure optimal display in search engine results, longer meta descriptions can still be used effectively to provide additional information and entice users to click through to the webpage.

SEO Friendly Meta Tittle & Description in Wix
SEO Friendly Meta Tittle & Description in Wix

However, it's crucial to keep in mind that search engines may truncate longer meta descriptions, potentially impacting their visibility and click-through rates. Therefore, when crafting a meta description exceeding 165 characters, it's essential to prioritize the most important information within the first 165 characters to ensure key details are conveyed effectively.

Not Uploading Social Media Graphs Images & Details -

When it comes to social media marketing, uploading images and details of your graphs is crucial for engaging your audience effectively. Visual content is known to attract more attention and drive higher levels of engagement on social media platforms. By sharing your graphs along with detailed information, you not only make your content more visually appealing but also provide valuable insights to your followers.

Social Share SEO Setting in Wix
Social Share SEO Setting in Wix

This can help in increasing brand awareness, showcasing your expertise, and establishing credibility in your industry. So, remember to always include images and relevant details when sharing graphs on social media to maximize the impact of your posts.

Not Adding Proper Page Canonical URL -

Not adding a proper page canonical URL can lead to a variety of issues for website owners. The canonical URL helps search engines understand the preferred version of a web page when multiple URLs contain similar content. Without this essential element, search engines may index duplicate content, leading to potential SEO problems like diluted page authority and lower search rankings.

Canonical URL Issues in Wix | GSC
Canonical URL Issues in Wix | GSC

It's crucial for website owners to implement canonical tags correctly to ensure that search engines properly attribute the desired URL as the original source of content, ultimately enhancing SEO performance and maintaining a strong online presence.

Not Adding Meta Keywords - 

Not Adding Meta Keywords can impact the visibility and searchability of your website. Meta keywords used to be a significant factor in search engine optimization, as they helped search engines understand the content of web pages. However, search engines have evolved over time, and now they rely more on the actual content of the page rather than meta keywords.

[Put Image]

While omitting meta keywords may not directly harm your SEO efforts, it's still a missed opportunity to provide search engines with additional context about your website's content. So, while meta keywords may not be as crucial as they once were, considering adding them can still have some benefits for your website's overall SEO strategy.

Uploading Images without SEO Keywords - 

Uploading images without SEO keywords can limit the visibility and discoverability of your content online. Search engines rely on text-based information to understand the context and relevance of images, so omitting SEO keywords can hinder your images from appearing in search results. 

Wix Gallery Mistakes | Upload Images with Keywords
Wix Gallery Mistakes | Upload Images with Keywords

By incorporating relevant keywords in image file names, alt text, and surrounding content, you can improve the chances of your images being indexed and ranked higher in search engine results pages. Remember that using SEO keywords strategically can help drive organic traffic to your website and enhance the overall user experience.

Not Updating SEO Settings in Wix SEO Settings - 

Updating SEO settings in Wix is crucial for improving the visibility of your website on search engines. By neglecting to adjust these settings, you could be missing out on valuable opportunities to attract more organic traffic and reach a wider audience. Taking the time to optimize your SEO settings in Wix can make a significant difference in how easily users can find your site when they search for relevant keywords.

SEO Settings in Wix
SEO Settings in Wix

From meta tags and descriptions to image alt text and URL structures, each element plays a role in enhancing your site's search engine rankings. So, don't overlook the importance of updating your SEO settings in Wix - it's a simple yet powerful way to boost your online presence and drive more traffic to your website.

Never Enable AMP Version for Blogs in Wix - 

Using the AMP (Accelerated Mobile Pages) version for blogs in Wix may not always be the best choice. While AMP is designed to improve mobile loading speed and user experience, it can also limit the customization options available for your blog.

By opting out of using AMP, you have more flexibility to design your blog exactly how you want it, with full control over layout, features, and branding.

This can help make your blog stand out and better reflect your unique style and content. Ultimately, the decision to use AMP for your Wix blog should be based on your specific needs and priorities as a blogger. Also, You can get Duplicate Canonical URL issues in GSC when you enable the AMP version for Blogs on Wix.

AMP Setting for Blogs in Wix
AMP Setting for Blogs in Wix

Don’t Forget to Connect your site with GA4 -

Don’t forget to connect your site with GA4! Google Analytics 4 (GA4) is the latest version of Google Analytics that offers advanced tracking and reporting capabilities to help you understand your website's performance better.

Wix SEO Case Study | Yudha Global
GA4 Analytics Stats of One of Our Client | Yudha Global

By connecting your site with GA4, you can gain valuable insights into user behavior, track conversions, and optimize your website to improve user experience. With its enhanced features such as cross-platform tracking and event-driven data model, GA4 provides more comprehension.

So, make sure to connect your site with GA4 to unlock its full potential and take your analytics game to the next level.

Always Use Site Inspection in Wix SEO Settings -

Using the site inspection feature in Wix SEO settings is crucial for ensuring that your website is optimized for search engines. By conducting a thorough site inspection, you can identify any potential issues that may be impacting your site's visibility and performance in search engine results. 

Site Inspection SEO Tool in Wix
Site Inspection SEO Tool in Wix

This tool allows you to review important aspects such as metadata, headings, images, and URLs to ensure they are properly optimized with relevant keywords. By utilizing the site inspection feature in Wix SEO settings, you can take proactive steps to improve your website's search engine ranking and attract more organic traffic to your site.

Don’t forget to Enable Google Main Indexing in Settings - 

Don’t forget to enable Google Main Indexing in Settings to ensure that your website is properly crawled and indexed by Google. By allowing Google to index your site's main content, you can improve its visibility in search results and drive more organic traffic to your pages.

Main Indexing Setting in Wix
Main Indexing Setting in Wix

This simple yet crucial step can make a significant difference in how easily users can find and access your website online. So, take a moment to check your settings and enable Google Main Indexing today for better search engine optimization results.

Connect Your Site with Bing -

Connecting your site with Bing is a smart move to increase visibility and reach a broader audience. By adding your website to Bing's search engine, you can improve your site's chances of being discovered by users searching for relevant content. This process involves submitting your site's URL to Bing Webmaster Tools, where you can monitor its performance, index status, and resolve any crawling issues. 

Connect Site with Bing, Google, Yandex in Wix
Connect Site with Bing, Google, Yandex in Wix

Additionally, optimizing your site for Bing's search algorithms can help improve its ranking in search results, ultimately driving more traffic to your website. So, don't miss out on the opportunity to connect with a whole new audience - get started with Bing today!

Connect Your Site with Pinterest -

Connecting your site with Pinterest can be a valuable way to expand your online presence and drive traffic to your website. By integrating Pinterest into your site, you can make it easier for users to share your content on their boards, reaching a wider audience and increasing visibility. This social media platform is particularly popular for visual content, making it an ideal tool for businesses looking to showcase products or services through images.

Connect Your Site with Pinterest SEO Setting | Yudha Global
Connect Your Site with Pinterest

By adding Pin buttons to your site or enabling Rich Pins, you can enhance the user experience and encourage visitors to engage with your content. Don't miss out on the opportunity to connect with Pinterest users and leverage this platform to grow your online reach.

This is generally Recommended for clients who are into Photography, Videography, or Visual Content related to Niche Websites and who like to promote, showcase, and share recent updates with target audiences as portfolios or Recipes, Blog Updates.

Setup of Yandex - 

Yandex is a popular search engine and web services company based in Russia. Setting up Yandex is a straightforward process that involves creating an account, customizing your preferences, and exploring the wide range of features and services offered by the platform. Whether you're looking to use Yandex for search, email, maps, or other online services, you'll find that the interface is user-friendly and intuitive.

Yandex Webmaster Setup in Wix Site | Yudha Global
Yandex Webmaster Setup in Wix Site

With its focus on providing relevant search results and personalized content, Yandex is a valuable tool for users looking to enhance their online experience. Setting up Yandex can open up a world of possibilities for staying connected, informed, and organized in today's digital landscape.

Update URL Redirect Manager Regularly -

It is crucial to update the URL Redirect Manager regularly to ensure that your website maintains optimal performance and user experience. By regularly reviewing and updating the URL redirects, you can prevent outdated or broken links that may negatively impact your site's SEO ranking and user navigation.

URL Redirect Manager in Wix
URL Redirect Manager in Wix

Keeping the URL Redirect Manager up-to-date also helps in maintaining a smooth browsing experience for visitors, reducing bounce rates, and improving overall site functionality. Make it a habit to check and adjust your URL redirects periodically to keep your website running efficiently and effectively.

Check the Noindex Page Regularly - 

Regularly checking the Noindex page is crucial to ensure that search engines are not indexing content that is not meant to be visible to the public. By monitoring the Noindex page, you can verify that sensitive information or temporary content remains hidden from search engine results.

This practice helps maintain the integrity of your website's SEO strategy and ensures that only relevant pages are being indexed for public visibility. Be proactive in reviewing and updating your Noindex settings to prevent any unwanted pages from appearing in search results, ultimately enhancing the overall user experience on your website.

No Index Page Setting in Wix
No Index Page Setting in Wix

This proactive approach helps prevent sensitive information or duplicate content from appearing in search results, which could negatively impact your site's visibility and credibility.

Regular audits of the Noindex page also allow you to identify any unintentional indexing errors and promptly rectify them, safeguarding your website's SEO performance and user experience. 

404 Page Errors without 301 Redirection - 

404-page errors can be frustrating for users, but without proper 301 redirections in place, they can also be detrimental to a website's SEO performance. When a user encounters a 404 error, it means that the requested page is not found on the server.

This can happen for various reasons, such as broken links or deleted pages. Without implementing a 301 redirect, which informs search engines that the content has permanently moved to a new location, the link equity and SEO value of the missing page are lost. This can result in decreased visibility and ranking for the website.

Therefore, it is crucial for webmasters to ensure that proper redirection strategies are in place to maintain a seamless user experience and preserve SEO authority. Also, Don’t Forget to create a Custom 404 Page Error in Wix.

Blog Categories without SEO Settings - 

Setting up blog categories with SEO settings in Wix can significantly improve the visibility and organization of your content. By creating relevant and specific categories for your blog posts, you make it easier for users to navigate your site and find the information they are looking for. Additionally, optimizing these categories with SEO settings such as meta titles, descriptions, and Images can help search engines understand the content of your blog better, ultimately improving your chances of ranking higher in search results.

Blog Category SEO Setting in WIx
Blog Category SEO Setting in WIx

This strategic approach not only enhances user experience but also boosts your website's overall SEO performance, making it a win-win situation for both you and your audience.

Wrong Setup of Schema Markup - 

When implementing Schema Markup, it is crucial to ensure that the setup is correct to maximize its benefits. Incorrectly setting up Schema Markup can lead to search engines misinterpreting the structured data on your website, which may result in lower visibility and rankings.

Common errors in Schema Markup setup include using inaccurate schema types, missing required properties, and improper nesting of elements. It is important to regularly audit and validate your Schema Markup to identify any issues and make necessary corrections.

Schema Markup Setup in Wix
Schema Markup Setup in Wix

By ensuring the correct setup of Schema Markup, you can improve the way search engines understand and display your website's content, ultimately enhancing your online presence and visibility.

Slow Loading Site - 

Slow-loading Wix sites can be a frustrating experience for both site owners and visitors. The speed at which a website loads is crucial for user experience and can significantly impact factors such as bounce rate and search engine rankings.

Check Your Website Loading Speed -

If you are experiencing slow loading times with your Wix site, there are several steps you can take to improve performance.

Check out Our Top Blog Post - Tips to Improve Wix Loading Speed

By implementing these strategies, you can help ensure that your Wix site loads quickly and provides a seamless browsing experience for your visitors. If you are Facing Slow Loading Wix Site, Yudha Global can Fix your Slow Loading Wix Site with Speed Optimization Services.

Poor Keyword Usage -

Poor keyword usage can have a detrimental impact on your website's search engine rankings and visibility. When keywords are not strategically placed within your content, metadata, and headers, it becomes challenging for search engines to understand the relevance of your website to users' queries. This can result in lower organic traffic and decreased click-through rates.

Additionally, overusing keywords in an attempt to manipulate search results can lead to keyword stuffing penalties from search engines. To improve your website's SEO performance, it is crucial to conduct thorough keyword research and implement a well-thought-out keyword strategy that aligns with your content naturally. Remember, quality content that provides value to users should always be the primary focus over keyword density.

Keyword Stuffing -

Keyword stuffing is a black hat SEO technique that involves overloading web pages with keywords in an attempt to manipulate search engine rankings. It's like trying to cram too many clothes into a suitcase - it might seem like a good idea at first, but it ultimately leads to a messy and ineffective outcome.

Keyword Stuffing Example
Keyword Stuffing Example

Search engines have become increasingly sophisticated in detecting keyword stuffing and penalizing websites that engage in this practice by lowering their rankings or even removing them from search results altogether. Instead of focusing on keyword stuffing, it's important to prioritize creating high-quality, relevant content that provides value to users. Remember, less is often more when it comes to keywords!

PBN Links -

PBN backlinks, also known as Private Blog Network backlinks, are a controversial SEO strategy involving creating multiple websites to link back to a main website for the purpose of manipulating search engine rankings. While some marketers claim that PBN backlinks can be effective in boosting a site's ranking quickly, search engines like Google have explicitly warned against using such tactics.

In fact, Google has penalized websites caught using PBN backlinks by lowering their rankings or even removing them from search results altogether. It is crucial for website owners to prioritize building high-quality, organic backlinks through valuable content and reputable sources rather than resorting to risky and potentially damaging practices like PBNs.

Not Updating the Website regularly -

Failing to update a website regularly is like leaving a garden untended - it may still look okay for a while, but eventually, weeds will start to take over. Websites that are not regularly updated can quickly become outdated, leading to a decline in user engagement and search engine rankings.

Fresh content not only keeps visitors coming back but also signals to search engines like Google that the site is active and relevant. Neglecting updates can also leave your website vulnerable to security risks, as outdated software is more prone to hacking attempts. In today's fast-paced digital world, regular updates are essential to ensure that your website remains functional, secure, and appealing to visitors.

Overusing Third-Party Apps in Wix -

Overusing third-party apps in Wix can sometimes lead to issues with website performance and user experience. While third-party apps can add functionality and features to your site, using too many of them can slow down your website's loading speed and increase the risk of compatibility issues.  It's important to carefully consider the necessity of each app and prioritize those that are essential for your website's goals. By being selective and mindful of the impact each app has on your site, you can ensure a smooth user experience and optimal performance for your Wix website.

Conclusion -

In conclusion, avoiding common Wix SEO mistakes is crucial for optimizing your website's visibility and ranking on search engine results pages. By addressing issues such as poor keyword usage, missing meta tags, and lack of mobile optimization, you can significantly improve your site's performance and attract more organic traffic. 

Remember to regularly monitor and update your SEO strategy to stay ahead of the competition and continue improving your website's online presence. With the right approach and attention to detail, you can enhance your site's SEO performance on Wix and drive more valuable traffic to your web pages.

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