• Dhruv Nimbark

Tips to Improve Wix Loading Speed

Updated: Jun 10


Tips to Improve Wix Loading Speed


I have seen lots of People who have a Wix based website are worried about their Google Page Speed Test Score, Pingdom Loading Speed & Gtmetrix Loading Speed Test Scores. They are looking for them to increase by 80% and want to achieve above 80+ Score in Mobile and Desktop Version.


Well, You need to understand while choosing a Website CMS, What sort of Functionalities do you like to include in your website and Frame them as Requirements with Website Developer so they can suggest you best CMS to go with.


As you know Wix Website Builder is Drag and Drop Website builder and to make it easy to use and User friendly and very easy to design a business, e-commerce Blog based Website within Few Hours they have to include some of Js and HTML and some sort of Backend Coding to make it work.


14 Points which you can't change in Wix based websites


  1. Avoid an excessive DOM size

  2. Max Potential First Input Delay

  3. Javascript Library

  4. HTML

  5. CDN

  6. Preload key requests

  7. Reduce server response times (TTFB)

  8. Minimize main-thread work

  9. Reduce the impact of third-party code

  10. Reduce JavaScript execution time

  11. Serve static assets with an efficient cache policy

  12. Avoid enormous network payloads

  13. User Timing marks and measures

  14. Avoid chaining critical requests




These are the list which you generally see in Google Page Speed Test Website

Which you can't edit or update due to Wix is not an open-source website builder and to make it Drag and Drop and Wix Apps Compitable and easy to use CMS.


Still, some of the steps which you can follow to make your Wix based site loading even faster and you notice them while viewing in Desktop, Mobile & Tablet.


Step by Step Guide to Improve Wix Loading Speed


Step 1 - Avoid Using Multiple Font Styles

Step 2 - Avoid Using Large Size Videos and Images on Home Page Itself

Step 3 - Avoid Putting Lots of Contents in Header

Step 4 - Avoid Using Iframe and Social Media Feeds on Home Page

Step 5 - Avoid Using Lots of Animations in Single Page

Step 6 - Try to Make your Image, Stripe, Video Frame Size Similar throughout your website

Step 7 - Try to Maintain H1 - H6 Tags Properly in a Web Page

Step 8 - Avoid placing lots of Sliders images in Home Page

Step 9 - Avoid placing lots of Unnecessary Trackings Codes in Header

Step 10 - Enable Caching of Static Content Pages

Step 11 - Delete Unnecessary Images and Videos, Document Files from Wix Gallery

Step 12 - Delete Unnecessary Wix Apps which you are no Longer to use

Step 13 - Maintain 301 Redirect and 404 Page Redirection when needed

Step 14 - Always Enable SSL for your Wix Site

Step 15 - Always Try to keep your contents in Wix Grid itself

Step 16 - Always Check Broken Links within Web Pages

Step 17 - Avoid Using Background Image or Videos in Background, Always Try to use Background colors

Step 18 - Never Place High-Resolution sized Videos in Home Page Slider

Step 19 - Try to Use Similar Types/Size of Buttons Throughout your Website Pages

Step 20 - Use Wix Apps Wisely


Let's Understand each of the terms in detail now.


Step 1 - Avoid Using Multiple Font Styles


When you design a website you should decide Font styles from your Logo Design or as Per your Business Industry and try to use Wix Font Styles Wisely so it fits well as per Branding Perspectives and represents your business professionally. When you use lots of Font styles in a Single Page it loads every font style when you open a new Page or Website Domain and That Increases the Website Loading Time.


Step 2 - Avoid Using Large Size Videos and Images on Home Page Itself


Always remember when you Upload Visual Contents in your Website Never Upload them in High Resolution or File Size as it increases Wix Gallery Space, also when you open a web Page It takes time to load every image, videos which increases Website Loading Speed.


Step 3 - Avoid Putting Lots of Contents in Header


When you design your website try to keep your header clean, Neat and Easy to Navigate, Also Make sure you enable Wix Header Settings to make your header Sticky, Scroll While you move, disappears.


Also Never use any Image or Videos in Header because that increases Loading Time. Also don't put so many Hyperlinks, Icons in Header.


Step 4 - Avoid Using Iframe and Social Media Feeds on Home Page


I have seen lots of people uses lots of Iframes to call third Party Website Contents and Feeds, Also When you call an Instagram, Facebook, Yelp, Google feed on your Wix Site it takes time to collect request, load contents from third party sites, so never use lots of Iframe, social media feeds on your Home Page Because Home Page is your main page and it should load faster.


Step 5 - Avoid Using Lots of Animations in Single Page


The animation is good to display your content interactively but it creates problems when you use lots of different types of Animation Style in a Single page, as it includes Delays, on Load activity which increases loading time.


Step 6 - Try to Make your Image, Stripe, Video Frame Size Similar throughout your website


Try to maintain a Theme on your website and always Fix a Frame Sizes for your Images, Buttons, Stripes and Video Frames of Youtube, Vimeo videos. If you keep lots of different types of Sizes and Theme it takes time to load every element every single Page redirects.


Step 7 - Try to Maintain H1 - H6 Tags Properly in a Web Page


This step is important as you need to understand SEO Point of View and Take Wix SEO Expert Advice on how to Use H1 - H6 tags for your webpages. because if you don't use heading Tags Properly, it takes loading time to load every Heading Tags on your website, Also if you don't make a Proper Theme for H1 - H6 Tags then it creates low User Navigation Experience and Low Engagement Rate.


Step 8 - Avoid placing lots of Sliders images in Home Page


The slider is a good way to increase market your services, website main pages and it increases Call to action clicks and Page Navigation. But when you upload High-Resolution Images and Videos on your Home page, then to load your slider images it takes time to call data from Databases which increases loading speed time.


Step 9 - Avoid placing lots of Unnecessary Trackings Codes in Header


This is a good feature to track your website performance by a third party like Google Tag Manager, Hotjar and see your user reaction heatmaps by using third party websites. Well, that is another side of this feature too when you place any tracking codes in your Header, it sends requests every time you open a new page or land from Search Engines to Send Call back data to third Party Softwares and website. so decide a Website or Sofware which you believe is easier to understand and place only those tracking codes, also make sure you enable it only One-time Load Setting.


Step 10 - Enable Caching of Static Content Pages


Wix offers a Good Option which you can use to make your site fast loading, Always remember to Enable cache option from Settings in your web pages and set it's the frequency to update cache policy. Do remember Caching only helps when your site has Fixed Static content and doesn't change a lot or Send requests to another site, third party websites or dynamic data.


Step 11 - Delete Unnecessary Images and Videos, Document Files from Wix Gallery


As you always make your home clean every day, try to follow the same practise with your website, you should always keep your Wix Gallery Clean and Remove Unnecassry images, documents, videos from it in this way you save Data Storage and Keep your Wix Database always clean.


Step 12 - Delete Unnecessary Wix Apps which you are no Longer to use


As above, when you know about Wix Apps then only you should install them, as every app send data requests to their server to fetch data and display them on your site, so choose Wix apps wisely and install them, when you don't need any Wix Apps, Uninstall them and keep your Wix Apps Section Updated.


Step 13 - Maintain 301 Redirect and 404 Page Redirection when needed


This is an important step for User Experience and Bounce Rate Ratio with Session timings, Always keep checking your website's 301 redirects and 404 Page errors in Google Analytics and Google Search Console and try to fix them by doing necessary Link Redirections.


Step 14 - Always Enable SSL for your Wix Site


When you have an e-commerce Store or Blog Website, you should always be safe while sharing Important Contact, Bank details on any site, so you should always make your Wix Site's SSL Setting on and increase your website's Security.


Step 15 - Always Try to keep your contents in Wix Grid itself


This is a good point while designing your website and to always make your important content all over the devices. because when you keep your content hidden or in backward out of Wix Grid, it always takes time to load.


Step 16 - Always Check Broken Links within Web Pages


When you are designing your website, you should keep a plan ready to send your site visitors to Contact Page or Store page to get a call to action. always connect your Web Pages connected with Buttons, Footer, Header and try to increase page Interlinking. When you have Broken links it takes time to load to identify those links.


Step 17 - Avoid Using Background Image or Videos in Background, Always Try to use Background colors


Never use Video backgrounds as your Website Background or Use very High-resolution Images as background as Larger File sizes increase page loading Time also Video background is not a User Friendly to display your web page contents.


Step 18 - Never Place High-Resolution sized Videos in Home Page Slider


As mentioned above Slider is good way to increase page interlinking and increase call to action. but you should try to avoid video background or High-resolution videos to place in Single Slider.


Step 19 - Try to Use Similar Types/Size of Buttons Throughout your Website Pages


When you design any website, there should be a Theme so the user feels they are on the Same page itself and it increases your Website User Experience. Also make sure your button Size, Button Fonts, and Colors are the same on all the pages to decrease new loading requests.


Step 20 - Use Wix Apps Wisely


There are Multiple Wix Apps available in Wix App Market but you should always use necessary apps only, Also check out after installing is there any Performance or Loading issues occurs, if you face any problems after installing Wix Apps, try to find alternative solutions, apps or try to use Wix Corvid to achieve require results.


I hope you like my suggestions and Blog if you like to receive more SEO or Wix related tips or wanted help to increase your Wix Loading Speed Issues, Contact me today.




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