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Which Is More Important, Branded or Non-Branded Traffic?

Updated: May 5, 2023

You already know that branded traffic is great for your business. But did you also know that non-branded traffic can be just as beneficial? In this article, we'll go over both options, and the pros and cons of each. So don’t forget! You should always try to get as many visitors to your site as possible!

1. Branded Traffic

2. Non Branded Traffic

Branded traffic is the traffic that comes directly from your business’ website or blog. For example, if you genuinely have a great product or service, people will come back to you because they know that it’s good. This is the best kind of traffic to have! And when they come back, they’re often ready to buy something from you (provided the price is reasonable.)

So how do you get this type of traffic? It all depends on what your business is about. If it's a product-based business, for example, you can use Facebook advertising to promote products that people really like and will want more of. Or if it's a service-based business.

What is Branded Traffic?

When we talk about branded traffic, we're referring to traffic that comes to your website because of people searching for your brand name. This could be because they've heard of you before and want to learn more, or because they've seen one of your ads and are curious to know more.

Non-branded traffic, on the other hand, is traffic that comes to your site from people who aren't necessarily familiar with your brand. They may have found you through a search engine or by clicking on an ad, but they don't have the same level of awareness about who you are and what you do.

What is non-branded traffic?

Non-branded traffic is traffic that comes to your website from sources other than your brand name or website. This can include traffic from organic searches, referrals, social media, and more. While branded traffic is certainly important, non-branded traffic can be just as valuable (if not more so) to your website and business.

Here are a few reasons why non-branded traffic is so important:

1. It shows that people are interested in what you have to offer, even if they don't know your brand name yet.

2. It can help you reach new audiences who may not be familiar with your brand.

3. It can lead to higher conversion rates, since people who find you through non-branded sources are often further along in the buying cycle than those who come to your site through branded sources.

4. It can be more sustainable in the long run, since you're not relying on a single source of traffic (your brand name) to keep bringing people to your website.

So, while branded traffic is important, don't forget about the value of non-branded traffic!

So, which is more important? Branded or non-branded traffic?

The answer, as with most things in marketing, is that it depends. If your goal is to increase brand awareness and reach new customers, then non-branded traffic can be more valuable. But if you're looking to drive sales or conversions, then branded traffic is usually more valuable since these visitors are already familiar with your product or service.

Ultimately, it's important to track both types of traffic and see where each is coming from so you can make the most informed decision about how to allocate your marketing resources.

8 Benefits of Branded Traffic

There are many benefits to branded traffic, including improved brand recognition and awareness, higher conversion rates, and increased ROI. Brand recognition and awareness are perhaps the most important benefits of branded traffic, as they can lead to increased brand loyalty and eventually higher sales. Brand recognition can be improved through various means, such as display advertising, social media marketing, or even print advertising.

Higher conversion rates are another benefit of branded traffic, as potential customers are more likely to trust a brand that they are familiar with. Finally, branded traffic can also lead to increased ROI, as businesses can target their advertising spend more effectively.

There are many benefits to branded traffic, including improved visibility, recognition, and credibility. Branded traffic can also lead to increased sales and conversions.

Here are 8 key benefits of driving branded traffic to your website or blog:

1. Increased Visibility

When you have a recognizable brand, your website or blog is more likely to show up in search engine results pages (SERPs). This increased visibility can lead to more traffic and ultimately, more sales and conversions.

2. Improved Recognition and Credibility

A strong brand can instill trust and confidence in your target audience. This can lead to improved recognition and credibility for your website or blog, which can translate into more traffic and conversions.

3. Increased Sales and Conversions

Ultimately, the goal of any website or blog is to generate sales and conversions. By driving branded traffic to your site, you are more likely to achieve this goal.

4. Enhanced Online Presence and reputation

Strong brand can result in enhanced online presence and reputation for your website or blog, which can lead to more traffic and conversions.

5. Increased Social Media Engagement

Strong brands will tend to produce greater engagement with users on social media platforms. This is because the highly engaging nature of a strong brand makes it more shareable across social media platforms.

6. Improved Google AdWords Performance

Strong brands are likely to perform better in Google AdWords campaigns than weak brands because they come to represent a recognizable entity within your niche space. When users search for keywords related to your domain, they may be more likely to click on an ad that carries your brand name than one that doesn't, leading to more traffic, conversions, and sales.

7. Enhanced Trust in Sales and Marketing Efforts

The trust your brand earns from a loyal customer base can help to improve other marketing efforts you might be undertaking for your business, including making sales and promoting affiliate programs as well. Strong brands have the power to lower customer's perception of risk in purchasing or recommending your product, service, or idea.

8. Improved Staff Morale and Employee Retention

Strong brands tend to attract higher quality employees because they are more likely to be viewed as prestigious employers with a high level of credibility in their industry space. This leads to increased productivity, employee retention, and a greater feeling of job satisfaction on behalf of staff who work with the brand day in and out.

8 Benefits of Non-branded Traffic

There are several benefits of non-branded traffic that make it more important than branded traffic. First, non-branded traffic is more likely to be organic, which means it's coming from people who are genuinely interested in your product or service. This is the kind of traffic that is most likely to convert into leads and customers.

Second, non-branded traffic is less expensive than branded traffic. This is because you don't have to pay for advertising to generate this kind of traffic. Instead, you can focus on optimizing your website and content for search engines to attract organic traffic.

Third, non-branded traffic is more sustainable in the long run. Even if you stop paying for advertising, your website will still continue to attract organic traffic as long as it's well-optimized. This means that you'll be able to enjoy the benefits of non-branded traffic for a longer period of time.

Overall, non-branded traffic is more important than branded traffic because it's more likely to be organic, less expensive, and more sustainable in the long run.

It's no secret that branded traffic is valuable to a website. But what about non-branded traffic? Is it really worth your time and effort to pursue?

Here are 8 benefits of non-branded traffic that show it's worth the effort:

1. Non-branded traffic is usually more engaged

Unbranded traffic typically arrives at your site with specific goals in mind. They may be looking for general information, comparing products, or researching a purchase. This makes them more engaged than branded traffic, which is often just browsing.

2. Non-branded traffic is more likely to convert

Since non-branded traffic is usually more engaged, they're also more likely to convert into leads or customers. In fact, studies have shown that non-branded keywords have a higher conversion rate than branded keywords.

3. Non-branded traffic is less expensive to acquire

PPC campaigns for branded keywords can be expensive, since there's a lot of competition for those terms. Non-branded keywords are often less expensive to bid on, making them a more cost-effective way to drive traffic to your site.

4. Non-branded traffic can help build brand awareness

Even though they 're not targeting your brand on purpose, people who land on your site may still associate your business with the keywords they used to find you. This is especially true if you're using negative keywords like "brand-name."

5. Non-branded traffic can be more targeted because it doesn't have any brand bias

When people use a branded keyword, they're more likely to be searching for a specific brand - which means that non-branded traffic is often less biased and more open to giving your company a try.

6. Non-branded keywords can help boost other SEO efforts

Getting traffic from non-branded keywords can lead to additional SEO benefits since you'll get natural links without having to do anything at all or pay anyone for it! In case you're concerned about not getting enough traffic, I want to point out that Google has over 1 trillion different searches each month. That's a lot of traffic you can get without having to buy it.

Now that you know how important non-branded keyword phrases are and why they're so great for your business, let's talk about how to find them and use them in your marketing strategy! Here are the best ways I've found to find non-branded keyword phrases:

7. Look at other people's landing pages, sales pages, and blogs

This is just like keyword research, but instead of looking at keywords that already have high search volume, we're going to look for keywords with low search volume - which means there aren't a lot of people searching for them. In fact, they may not even be searched at all!

This is a great way to find keywords that are long-tail - because search engines look at the number of words used in a keyword phrase and how popular it is relative to other keyword phrases. The longer the keyword phrase, the higher it ranks in search results - and if no one else is using those keyword phrases, you get first place! (Or very close to it!)

8. Use tools like Google's Keyword Planner or any of these free options:

There are plenty of ways to do this and I encourage you to play around with some of your own ideas too! Keep an eye on what people are using in their social media posts and comments on your own posts. You can even subscribe to the "Feed" of your competition (if they are on Facebook, you could use a tool like Just Unfollow Me and search for them, since it's free).

If you want an advanced keyword research tool that is very powerful, reasonably priced, and easy to use, I highly recommend KWFinder, Ahrefs, SEMRush SEO Tools. It provides amazing tools for uncovering profitable keyword phrases that are most likely less competitive than other keywords in your niche.

Conclusion for Branded Traffic & Non-Branded Traffic

In the end, it really depends on what your goal is for your website. If you're looking to sell products or services, then branded traffic is going to be more important because you need people to know who you are. However, if you're just looking to get people to read your blog or visit your site, then non-branded traffic can be just as effective.

However, you can easily combine both. If you're going to run a campaign on Facebook or Craigslist, then make sure that your ad is branded so that people can see what your site is about. And as for banner ads and sponsored posts, don't forget to include a link with your branding in them as well so that people know who you are.

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